Good Reads on Video Production

If you’re looking for some interesting reads from a qualified author on the subject of video production, check out Nicholas George’s new project at http://www.filmandvideoproduction.net. George is the author of Film Crew: Fundamentals of Professional Film And Video Production, a book which has been used in many video production courses across the country as part of their curriculums.

It makes sense that this will be an invaluable resource for those of you in the video production industry, whether you’re a hobbyist, or a seasoned professional, as George provides insite on his new blog into film making and simple techniques to help people interested in video production learn how to make a movie from shooting and equipment to adding production music and sound. George has recruited several LA-Based pros to help out with creating content and tips for mass consumption, making it easy for anyone to get professional insight into any type of video project, whether it be a YouTube video, or a major indie production.

Will Free Production Music Benefit Composers?

Got an email today highlighting the launch of yet another free production music service that allows professional productions, namely big name TV studios and production companies, to license production music for free in exchange for filing cue sheets. Seems to be just another way for producers and studios to tell musicians “the check is in the mail.” Sure, I’ll file a cue sheet, tell me where to sign!

The lure of making thousands and thousands on residual checks must be huge for composers and musicians, but the reality is that they might see a few pennies if they’re lucky. A very small handful of composers make most of the money (like in any industry) from residuals. Giving away their music for free (or in this case, in exchange for an empty promise) isn’t going to help them any, ether. Facts are that few production companies these days even know what a cue sheet is, let alone know how to file one. So are these sites just empty promises for a few website owners to make a couple of publishing dollars from your music through a PR gimmick? Honestly, I’m yet to benefit monetarily from anything I ever gave away.

The bigger issue, in my opinion is how this applies to the on-going free vs paid content debate. The web 2.0 world wants you to think that free stuff equals big business. The model is make money from your content through advertising and other non-related deals by generating buzz and traffic around the stuff you give away for free. Give your production music away, they say, and in return get more exposure and land a big contract. Give your band’s music away, and get more fans so that someone important will notice. Meanwhile you starve and struggle, and the payoff at the end, if any, is minimal for most. Better luck playing the lottery.

What if musicians just actually licensed their music, for a fee. An easy, one time fee. Want to use my production music track in a tv show? Pay me up front and then go do what you do. There’s a novel idea. A musician getting compensated fairly for the product they produce, at the time it’s brought to market. A musician feeding his or her family because of their work, and not scraping together pennies from complicated contracts and residual royalty agreements set up to benefit a few guys in suits.

Residual contracts, publishing contracts, royalties, and free content are for lawyers, not musicians. Stop living off of scraps, convincing yourself that you’re eating filet mignon, and make a fair honest living from the product you create.